In 1999 Reynolds left Birdhouse Skateboards and started Baker Skateboards along with other professional skateboarders from Stereo, Zero, and other companies. In 2007, the skateboard deck brand signed a distribution deal with Blitz Distribution, the company that, at the time, was distributing Birdhouse and other brands, such as Fury and Hook-Ups (Blitz had originally been formed by Per Welinderand Hawk to distribute their own products). As of 2008, the brand was the top-selling brand under the Blitz Distribution umbrella. In regard to the original Baker logo, Reynolds has credited the design to Strickland and stated that it represented a motley company that consisted of talented skateboarders.